History
Sai Media Solution is a full-service, successful 5-year old advertising and brand consulting company, specializing in branding for results in today’s age. Sai Media Solutions’s 360-degree, integrated brand building expertise is a powerful blend of conventional and digital solutions that helps brands reinvent themselves and adapt to trending technologies and marketing paradigms that are transforming nearly everyday, with breathtaking speed. Sai Media Solutions’s core offering is cutting edge ideas to launch, build, consolidate, rejuvenate, expand, sustain and help 21st century brands engage new age consumers in a fiercely competitive environment.
Vision
Clear Channel boosts brands by inspiring and motivating people with powerful out-of-home campaigns, founded in a uniquely flexible approach to creativity and planning.
To be a complete communication partner to clients and partner with them in building preferred brands that will endure across time, distance and diversity. To foster a planet of creativity that will attract, nurture and sustain an exceptionally creative civilization.
Mission
The poster is the original advertising medium, the place where words and images come together to inspire, enlighten, move and seduce. It’s advertising that engages with people while they are out and about, living their daily lives. And it’s a medium that is more alive than ever with creative possibilities.
Out-of-home advertising is evolving with our society, enabling advertisers to connect with consumers at multiple touch points worldwide.
Our medium is reinventing itself, with entirely new ways to communicate. It is adopting and working in tandem with the very newest technologies. This includes the expansion of digital out-of-home networks worldwide and interaction with Wi-Fi, location-based apps and smartphone technology.
We’re not an off-the-shelf business. We recognize the demand for out-of-home solutions tailored to specific needs and audiences, with hand-picked locations and insightful creativity.
Behind our billboards and pixels lie decades of knowledge and experience of what makes a campaign a success. It’s not just about what’s in the ad. It’s also about where and when the ad is seen. Context. Timing. Audience insight. So, while we provide the medium, we also supply the thinking and ideas about how, where and when to extend advertising concepts most effectively into the out-of-home realm. We boost brands by connecting them with the people they want to reach, with media and ideas that enlighten, entertain, charm, challenge and influence.
Values
Our values are in the very DNA of our organisation. They make up a set of attributes that we can develop, share and celebrate, as a group of people spanning many cultures and languages.
Freedom
We believe that entrepreneurial behaviour leads to strong local brands. Within Clear Channel Outdoor, that means expressing your local culture and ideas responsibly, without the restrictions and red tape of a heavily centralised business. Our group structure liberates local teams to shine at what they do best.
Flexibility
We’re not an off-the-shelf business. Advertisers and development partners don’t always want identical products, particularly as digital out-of-home gains importance. The market is demanding out-of-home solutions tailored to specific needs and audiences, with handpicked locations and insightful creativity. On that score, we’re ahead of the curve. Our challenge is to keep it that way.
Forward-thinking
Word spreads fast in our business. The appetite for news about what’s next, and its value to clients, is constant. We don’t just talk about what’s next; we want to be what’s next. By investing heavily in research, insight and audience measurement, developing our digital media estate, and giving fresh relevance to the out-of-home medium, our gaze is firmly fixed on the future.
Fulfilling promises
No one delivers on its promises like Clear Channel Outdoor. Our integrity is something that truly unites us as a group. Fulfilling Promises is a personal commitment for each and every one of us, to build our business by building relationships and partnerships, both internally and externally, and thinking carefully about the promises we make and our ability to deliver.
Sai Media Solutions 